Daimler Truck Incentive Programs

Incentive Programs have a singular focus; ACHIEVE THE GOAL. That purpose is the starting point for the design and layout. Then creative visual solutions for the campaign can motivate people to win. I want people to pick up the material I design and say “I HAVE TO WIN THIS”.

Process

For each incentive project my research starts with the destination the winners will go to so I can visually get the correct feel to the trip. If the Incentive is an object I will do the same and find up to date images of the product.

After research is done I will keep my information flowing about the destination or product. I will highlight the destination with history and culture. With product I will highlight special features and consumer reports.

When the winner announcement goes out I create a design that congratulates the extra hard work it took to win.

Seadream Booklet: 20 page, 4CP digital, 100# domtar recycled cover, saddle stitched, 7x7

Escape to Paradise Mailers: 100# hp indigo gloss cover, 4CP digital, 12.25 x 8.5 flat, 5.5 x 8.5 folded, tab seal for mailing

Postcard: 100# hp indigo gloss cover, 4CP digital, 1.5 gloss laminate, 5.5 x 9

Postcard: 100# digital dull cover, 4CP, 5.5 x 11

Above: Incentive layouts for Daimler Truck Financial