Daimler Truck Direct Self-Mailers

Daimler Truck Financial (DTF) uses direct mail advertising to drive their customers to tradeshows, dealers, and websites. It can be one of the most effective forms of advertising because you have more control on determining who will receive what message, when, and where. When planning correctly, direct mail will play a key role in the success of marketing.

Process

When I begin to design a direct mail piece I determine how the mailer should look among a pile of mail. Then on the inside I focus the design on the call to action.

Tax Mailer: 80# bosie opaque smooth cover, 4CP + 2PMS, 5.5 x 8.5 folded, mailed

Essex Credit Mailer: 100# unisource velvet cover, 4CP + 1PMS + FAQ, 7.5 x 7.5 folded, mailed

TBB Mailer: 100# bosie offset smooth cover, 4CP + 2PMS, 22.6 x 6.2 flat, 6.2 x 6.2 folded, score, perforated, roll fold, mailed

Above: different direct mailers for DTF