Dealer Source Magazine

Dealer Source Magazine is how Daimler Truck Financial (DTF) communicates new programs and events directly to their truck dealers. Dealer Source is a quarterly publication created exclusively for DTF dealers in mind. Dealer Source goes right to the heart of business including information on topics for Owner/Operators, Fleets, Vocational trucks, Municipal segments, FCCC, Thomas Built Buses and more.

Process

I have to make sure the layout is flexible but also I have to make some basic decisions to keep the issues looking similar. When the customer picks up the magazine they should automatically know that it is a DTF Dealer Source.

Magazine: 16pages, Cover 80# sappi flo dull cover, inside pages 80# sappi flo dull text, 4CP + dull aqueous coating, score, fold, saddle stitched, mailed.

Envelope: 28# booklet envelope, 2CP, 9 x 12

Above: Dealer Source magazine inside pages