Daimler Truck Financial Program Coupons

The marketing department comes to me with finance programs they create to move Freightliner Trucks. Then it is my job to create a coupon layout for the Daimler Truck Financial (DTF) programs. Most of the coupons are co-branded programs and I have to respect the many brand idenity rules. In the end, I try to create an over all excitement for the customer to be using DTF financing.

Process

When I have to send the coupons to the printers - because of variable data and quantity, I go through the digital press. This keeps the cost down for print projects that are not run at a high volume. When the budget is small and the quantity is manageable, I print in-house on the Xerox or Richo printer. Then they are cut out by hand with a Prio cutter.

Papers: 100# text, 80# cover gloss and dull

Above: different program coupons used for Daimler Truck Financial