Daimler Truck Financial Advertisments

By advertising in many different trade magazines, Daimler Truck Financial (DTF) can reach their target audience, educate them about DTF products and services to move customers closer to financing with them.

Process
Most magazines have a very specific readership based on factors such as interests, age and gender. The first thing I do before I create an ad is to read over the magazines market demographics. Then I can create a specific layout according to the research and the media kit provided.

Fleet Owner: The information source for trucking. Fleet Owner is published monthly to over 100,000 managers and executives in commercial-trucking fleets of five or more vehicles.

Truck Paper: The nations most circulated publication for buying and selling heavy trucks and trailers. Published weekly in nine regions.

Public Works: This is the only publication that reaches the entire industry of key decision makers in public works department at all levels or municipal, country and state government.

Transport Topics: The national newspaper of the trucking industry with over 135,000 weekly readers. Audience includes owners, presidents, general mangers, operations managers and fleet maintenance managers at for-hire and private carriers.

School Bus Fleet: This publication reaches 3,015 more bus operators than its closest competitor and has 24,000 subscribers.

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Various Daimler Truck Financial and Daimler Financial advertisements